Question for my European friends: do you spell it "theater" or "theatre"? Our company insists that this is how Europeans spell it and we want a more "international" feel.
Jess says "re, of course". (There's a movie theater around called "Kino Theater", though, IIRC. Oh, I just asked, and it's "Kino Cinema", so nevermind that.)
Blame the BBC!
I'm not European and I still spell it theatre. I also use behaviour and neighbour and often have to correct myself lest I be chastized for not using American english. I chalk it up to reading loads of British author's books, loving the BBC and Deutche Welle. *shrug* Years of French also has entrenched theatre in my brain... or rather théâtre.

What's interesting is that amplitheater has no other spelling... gotta love the english language.
Re: Blame the BBC!
What's interesting is that amplitheater has no other spelling... gotta love the english language.

I'm afraid us Brits spell it "amphitheatre", with no other accepted spellings, at least according to Collins and the Oxford English Dictionary.
Saying 'Europeans' like that also makes it somewhat difficult to answer, since theres a whole bunch of languages and so-on in 'Europe', which did you mean?

German uses 'theater' (mostly because of having an 'american is good' thing), some searching shows that at least some theatres in Austria/Vienna are called 'theatre'.

So the question becomes, which 'europeans' were your company people referring to?
Actually, I have no idea which Europeans we were referring to. That's marketing's job, but I doubt they know, or care.

Here in the US, many Americans who have never visited France, Germany, or Spain, etc., seem to have this notion of "Europe" as some sort of old world, old fashioned place with milkmaids, mysterious forests hiding castles, and the occasional big city. The idea that there are actually individual countries and cultures over there doesn't really seem to play into the public's general consciousness when talking about "Europe". It's kind of the same way that we talk about South America, Asia, or Africa. Ethiopia and Botswana are different counties, with different governments, different cultures, etc. There methods of dealing with their financial and social problems have been radically different and (to me) very fascinating. To most Americans, they're both just "Africa".

This means that, for many Americans, you live in Europe first, Germany second. That frustrates me, but then, I've grown up with people thinking like this.
*grin* I had a feeling the answer might be something like that. In which case the question is impossible to answer :) OTOH the only answer that matters is probably the one of the english-speaking parts of Europe, since its also rarely acknowledged that there are other languages, either .)

I often wonder if 'you lot over there' prefer to refer to yourselves as collective 'Americans' (which works, as its one big country), or as natives of whichever state you're from? Or to put it another way, if I asked you for a spontaneous answer to 'where are you from?', would you say 'the US', or Portland? (or wherever Portland is, Oregon, I seem to recall :)
My answer is always 'England' and then 'south-west, stonehenge area' if asked to clarify.. Ive never seen myself as 'european', I dont think there is such a thing.. (despite the Euro, EC etc). So, that view of 'many Americans' is as incorrect as it is frustrating..

Hohum, Im rambling..