Children Must Not See Men Kissing

You know the feeling when the heavy box you're lifting turns out to be empty? I just had the mental equivalent of that.

Apparently Heinz had a mayonnaise commercial showing two men kissing. One of them is "the mum" and making sandwiches in the kitchen for the kids. The "not mum" man kisses the mum goodbye.

There is nothing even remotely interesting or original about this ad, aside from the two male parents. This is at least as provocative as if it was a 1960s ad showing interracial parents -- of course, now that I stop to think about it, maybe this still applies :( -- but that's enough for this to be an interesting advertisement.

What really made me mad, though, is that Heinz pulled the ad due to some complaints to Ofcom (they regulate British communications). OK, so some bigoted wingnuts complain about this. This makes me angry. Heinz just went ahead and pulled the ad rather than stand up for decency. This makes me angrier.

Then I notice that Ofcom has an "ex kids" restriction on the ad, meaning that it must not be shown near children's programming. OK, now my rage meter is pegging into the red. Kids aren't allowed to see men kissing? A happy family is verboten because we have bigots out there? Did some religious bastard at Ofcom manage to slip in his or her personal beliefs into Ofcom regulations? This seriously pisses me off. Have our societal values become so fucking warped and perverted that something as unimportant as gender is considered to be this big of a deal? Where the fuck are people's priorities?

Seems the "ex kids" restriction is because the ad portrays food "high in fat, salt and sugar."

Oh, that's OK then.

I can't stop laughing.

  • Current Mood: amused amused
  • Current Music: David Bowie | Suffragette City
And Heinz is crap mayonnaise, anyway. ;-)

I was grumpy when I heard they'd just chosen to pull the ad, though. Just because you hope you live in a more enlightened place doesn't necessarily make it true... :-/
Perhaps a letter-writing campaign to Heinz is called for, telling them we won't be buying their (admittedly shoddy) products till they reinstate the ad campaign?
I wonder then...... if truly the only reason it was pulled was not to subject young ones to unhealthy foods....... what would they have done if same commercial had shown veggies instead of the evil mayo........

btw sweetie miss you

The spirit of compromise.
I propose we split the difference and ban representations of affection altogether.

I want people weeping solitary into their Heinz.
It's sad. One of my friends who's family is filled with hate filled close minded Baptists was spreading those emails about "let's strike Heinz because they are endorsing gay marriage". Seriously is it really 2008? These are the same types of people who 40 years ago were out protesting that their kids would have to be in the same school as *gasp* black people. *rolls eyes*.

I thought our countries were more open minded, actually thats a lie. But I was hoping anyway.
The positive message in this is that we're looking back and rolling our eyes and they're looking back and bowing their heads. There are few close-minded people who now believe that blacks are any different nowadays. We've progressed past conservatism. In 40 years, we'll look back. We'll be on the 'right' side of the issue (as if justice, balance, and equality are on a scale--they're not) and it will have passed. Those swimming upstream will tire and eventually be drowned out by the critical mass of the turning tide.

-moving slowly through the drowning waves...
You worked yourself up into a froth over nothing. That's awesome.

It is awesome that Heinz does that sort of commercial, because, yeah, you're right, gays are the 00's version of 50's blacks. But it isn't Heinz's job to change people's minds. Unfortunately, the business world is mostly interested in selling their product. Heinz was attempting to sell ketchup to gays by using this ad. It was marked to you because it was so unusual; in the 1920s I'm sure ads pandering to black families were marked, at least on this side of the pond.

We will get past this. Progress is necessary, imminent, and coming whether people want to resist it or not.
I found the ad very interesting... Showing a "New York Deli guy" as "the mum" is a very clever way to show that mayo has a New York Deli style. I find it great that people are taking it as a gay issue of two men kissing...what I do not understand is why the English people are taking it wrong.

Men have played womens parts in plays since Shakespeare's time...they should be used to seeing things like that!!!
I do wonder if the use of the term "sweet cheeks" was intended to be a terribly unsubtle double-entendre in that.