Ovid (publius_ovidius) wrote,

Googling for Dollars

slashdot today has an article about a blog based solely on a high paying keyword. In a nutshell, this guy guessed what a high-paying keyword would be (asbestos, in this case) and created an entire blog based around asbestos news. Then he put up Google Ads on the blog. His theory was that lawyers would pay so much for clicks on these ads that he might make some dough.

Naturally, the slashdot comments are useless. A lot of people were upset that the guy was trying to make money off of this, but that's a silly complaint. Is there any difference between this and someone who starts a magazine around a custom topic such as "wakeboarding" and then selling advertising? No, not really. This person writes summaries of the information and if, for some reason, you wish to keep abreast of the latest asbestos news, his site might be useful (and he's doing asbestos he can.)

Speaking of wakeboarding, what the hell is this article about mesothelioma (and asbestos-related disease) doing on a Wake Boarding site? Well, if you look at it, you'll see they have big fat Google ads for lawyers who handle mesothelioma lawsuits and the article urges people to speak to attorneys. The guy who started the asbestos blog is acting as a news aggregator. The Wake Boarding people, however, provide no value and should be ashamed of themselves. It's a disgusting attempt to make a quick profit while providing no value whatsoever.

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